Alles over Shifting Course, ABC Explores Syndicating Online Video; Similar To CBS, Hulu | rss feed | toevoegen | e-mail nieuwsalarm | PaidContent.org | 2007-09-10 20:47:51
ABC (NYSE: DIS) is taking an about face on its initial plans to serve as the sole distributor of its streaming content, Mediaweek reports. Taking a page from NBCU-NWS JV Hulu (NYSE: NWS) (NYSE: GE) and then CBS (NYSE: CBS), both with extensive video syndication deals, ABC is rumored to be looking for similar distribution deals with AOL and MSN, as well as Comcast (NSDQ: CMCSA), MySpace (NYSE: NWS) and Yahoo (NSDQ: YHOO). So far, the network says it has closed one online syndication deal, but won't announce it until the fall. The move signals an awareness that self-streaming won't produce enough advertising revenue.
One difference so far from the CBS approach, according to Mediaweek: ABC's distribution agreement requires partner sites to run the network's video content through a media player it controls. CBS said that it wants its distribution partners to choose what sort of video player will appeal best to the various sites' particular audiences.
Jo Ann Ross, president of sales for the CBS Television Network, said the Interactive Audience Network has brought in "several million dollars" in revenue so far. But, as an another CBS exec points out, the ad model is still a work in progress. Zander Lurie, SVP-strategy and development for CNET, which is a distribution partner for CBS and hulu, tells MediaWeek that the two are also trying out opposite revenue models in general. With CBS, CNET gets paid for syndicating its videos, described as an "import model"; with Hulu, CNET not only gets paid for importing their content, but for offering its own content to Hulu as well. CNET makes more money from exporting video but both models serve the same purpose, says Lurie.
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http://feeds.feedburner.com/~r/pcorg/~3/154652859/
Alles over ABC And WB Tie Up On Online Show Streaming Rights; Studio Gets Rights Too | rss feed | toevoegen | e-mail nieuwsalarm | PaidContent.org | 2007-09-06 15:12:58
ABC Entertainment (NYSE: DIS) and Warner Bros. TV Group (NYSE: TWX) have tied up on streaming rights for four WBTV shows including "Pushing Daisies", with an interesting twist form the usual slate of such deals: the two-year deal gives ABC the opportunity to stream WBTV shows as non-permanent offerings in year one, and WB then has the ability to distribute those same episodes in year two--as permanent downloads and DVD box sets in addition to non-permanent online streams, reports Variety. The idea is to have WB have an opportunity to tap into the online ad-supported revenues much sooner than usual.
Some specifics: The shows will be shown on ABC.com broadband player for up to four weeks after each episode's initial broadcast. ABC will retain the ad revenue generated on the player. Then in year two, WBTV will take over the rights to stream the previous year's episodes anywhere, and will also then keep that second-year ad revenue. Slightly unusual: WBTV will continue to brand those second-year downloads as coming from ABC--and will be required to promote back to the network. The deal is experimental, though may become a template for other such future deals.
Previously, the the two sides split online components, with ABC retaining non-permanent streaming rights (including ad revenue) and Warner Bros. keeping all permanent download rights.
THR: The arrangement rewrites the standard industry exchange that dictates the studio retains only revenue from electronic sell-through platforms like Apple's iTunes while the network gets only rights and revenue from streaming ad-supported episodes. The deal represents another diminution of the four-year exclusivity period studios once granted programming they licensed to the networks.
Interesting way of looking at sell-throughs (downloads) and their value: By ceding second-year revenue, ABC could be calculating that there won't be significant viewership for repeat viewings online. That said, ads WBTV sells for repeats can't be based on individual ABC series, only "run of site" sales that cover an entire site.
http://feeds.feedburner.com/~r/pcorg/~3/152812507/
Alles over Chemisch analist bij ABC Consultancy & Detachering bv in Beverwijk | rss feed | toevoegen | e-mail nieuwsalarm | JobbingMall RSS | 2006-06-20 11:58:33
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Alles over ABC Uses iTunes To Debut Pilot | rss feed | toevoegen | e-mail nieuwsalarm | Gizmodo | 2006-06-17 23:47:39
Apple must be doing something right, since yet another major network has decided to put more of its content on Apple's iTunes Music Store. The latest is ABC, which is debuting Kyle XY on the iTMS on June 20, a show about "a mysterious teenage savant who is devoid of such human instinctive behavior as anger, joy and love, and the family who found him." Sound like pure gold. Users will be able to download the first episode of the show for free from the iTMS, with later episodes, which start appearing after June 27, costing $1.99 per episode.
Kyle XY will make its debut on ABC Family four days later. Clear your schedules, folks. – Nicholas Deleon
ABC Family Sells 'Kyle XY' on iTunes [Multichannel News via iLounge]
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